Western Global welcomes Dean Nasato as the regional sales manager of the rental and equipment division in Canada. He will provide support for Canadian customers.
The rental and equipment division was formed by Western Global in early 2019, and Nasato will be the first dedicated rental representative in the Canadian region. Nasato brings more than 30 years of experience to his new role, with previous positions in rental equipment sales and general construction equipment sales.
“I’ve been selling construction equipment to the rental industry for the last 20 years,” Nasato said. “I’m excited to venture into a new product line. Fuel tank storage solutions have been around for years, but demand is definitely emerging as people understand their value. I’m looking forward to supporting that growth.”
Nasato most recently spent 19 years at Wacker-Neuson as a district manager, selling construction equipment to the rental channel. Prior to that, he held a sales role at Atlas Copco (previously Kango) where he sold general construction equipment.
“Dean’s experience will be a great asset to customers,” said Barry Truan, Western Global vice president – Americas. “His enthusiasm for the rental equipment industry drives the success of colleagues and rental centers. Customers will find that Dean is a great resource for all things rental.”
Nasato served as associate director for the local Ontario Canadian Rental Association (CRA), as well as the national CRA. He was also involved in the CRA Ontario trade show and the was on the CRA Ontario golf tournament committee.