Event logistics specialists Los Angeles-headquartered Rock-it Cargo (Rock-it) and Jeddah-headquartered Sela Sport Company (Sela) have teamed up to form a global partnership supporting the growing sports and entertainment market in Saudi Arabia and beyond.
Under the partnership, which kicks off this month, Rock-it will act as Sela’s global freight forwarding and logistics provider in all countries outside of Saudi Arabia, with Sela acting as the logistics provider to Rock-it within Saudi Arabia.
“Rock-it now has a partner that is unrivalled in its live event experience across the Kingdom of Saudi Arabia and Sela now has a global partner with an extended network across five continents,” said Paul Martins, chief executive officer and president, Rock-it.
“Both companies are already well-established market leaders in delivering time-sensitive logistics solutions for live sporting and entertainment events, industrial projects, and much more.
“This new global partnership provides us with a strong opportunity to further grow our business and broaden our service offering for customers.”