Rhenus, a leading global logistics specialist, is further expanding its existing presence in the Latin America (LATAM) market through strategic initiatives designed to enhance its service portfolio and capitalize on the region’s growing potential for globally connected supply chains.
The company has announced its acquisition of Colombia-based BLU Logistics and a majority shareholding of LBH Group, bolstering its capabilities in the region and reinforcing its commitment to global supply chain connectivity.
“Our strategic acquisitions allow us to further strengthen our global network and service portfolio in the LATAM region, where we see increasing demand for logistics services, especially for the e-commerce industry,” says Tobias Bartz, CEO and Chairman of the Rhenus Group.
“In addition, the region’s proximity to the North American market fosters a robust environment for nearshoring, which aligns perfectly with our growth strategy.
“Together with BLU and LBH, we create a unique position with the value of a family-business for our customers and people by offering a strong footprint in key markets to secure more robust supply chains globally.”
A gateway through LATAM
The Rhenus Group has a strong foundation in LATAM, with established operations across Argentina, Brazil, Chile, Colombia, and Mexico.
Their recent acquisitions have paved the way for even broader geographical coverage including BLU Logistics’ additional presence in Uruguay, Paraguay, and Ecuador, as well as port agency services in Latin America, among others in Colombia, Brazil, Panama, Curacao and in several Central American countries from LBH.
This expansion complements Rhenus leading position in the Asia-LATAM corridor, leveraging BLU’s robust trans-Pacific freight forwarding network.
This strategic move not only allows Rhenus to expand its activities in the region seamlessly but enables BLU to extend its reach to European and Indian trade lanes, leading to significant growth in its existing customer offerings and cross-selling opportunities.
David Kassin, previously associated with BLU Logistics, will assume the role of CEO for Rhenus Air & Ocean LATAM.
“This is a win-win-win for BLU Logistics, Rhenus, and above all, our customers,” says David Kassin, CEO of Rhenus Air & Ocean LATAM.
“The global Rhenus network gives us the possibility to further explore other regions and to expand our client base to new segments and geographies, especially to India and the Middle East, as well as Southeast Asia, Europe, and North America.
“The synergy between BLU and Rhenus, driven by our shared commitment to customer-centricity, team cohesion, and entrepreneurial spirit, will propel us to even greater heights.”
A deepened relationship
The acquisition of a majority share in the LBH Group enables Rhenus to enter and cover the Latin American, Asian, Australian, and African markets as a globally oriented port agency with business sites in 24 countries worldwide as well as alliances in 7 additional countries.
As part of the acquisition, the logistics specialist is taking over all the employees at the globally active maritime shipping agency, which includes processing incoming and outgoing vessels – regardless of whether they carry bulk goods, liquid cargo, containers, or general cargo.
Rhenus is aiming to extend the takeover to include 100 percent of the shares during the next few years. Both parties have been cooperating in a relationship of trust for many years.
“We’re looking forward to successfully pressing ahead to grow our business together, with our trusted partner Rhenus becoming a permanent feature in our future orientation,” says Bert Lagendijk, Managing Partner of the LBH Group.