Rhenus Air & Ocean division takes-off as it implements new initiatives

posted on 7th August 2019 by Justin Burns
Rhenus Air & Ocean division takes-off as it implements new initiatives

Rhenus Logistics said it is implementing a number of key initiatives intending to help meet changing customer demands within the Air & Ocean sector.

A combination of new automated systems and technical enhancements is helping Rhenus consolidate its position within the industry.

The freight forwarder said customers now expect highly competitive prices alongside the latest technologies – something that all logistics providers must strive to deliver and it is implementing technological enhancements through warehouses and transport.

The most recent is an investment in its Rade warehouse in Hamburg, Germany, where it has rolled out the latest Bluetooth, wireless and IoT technologies. In addition, Rhenus is currently investing in the development of its own bespoke transport management system (ROCS), due to be rolled out across its UK hubs in the coming months.

Rhenus UK Air & Ocean commercial manager, Jonathan Rayton said: “Air & Ocean is experiencing an unprecedented period of change – one in which automated systems and customer service are becoming ever more important.

“Although customer demand is a key factor driving this change, the entry of smaller, more ‘disruptive’ companies into the marketplace is also contributing to a significant shift in Air & Ocean.

“The automated system at Rade is just one of many new technological advancements for Rhenus. Indeed, the proactive nature of the company is allowing us to build an excellent portfolio of solutions across Air & Ocean, Road, Warehousing, Contract Logistics and Home Delivery. It’s certainly an exciting time for both the company and industry.”

Rayton added: “Rhenus Logistics differentiates itself by providing a dedicated team of talented professionals alongside its technological offering. Among the constant flow of new technologies, customers’ desire to liaise with a person instead of a machine remains constant. Whether it be trust, dealing with customer apprehensions or explaining complex systems, person to person interactions matter.”