Last July, Qatar Airways Cargo launched Chapter 1 in its series of WeQare actions by providing the free transport of 1 million kilos of humanitarian aid and medical equipment to charitable organizations. Chapter 2 will be announced this month.
To commemorate this important programme, the cargo carrier also released a special logo. Its tree patterns symbolise life and growth, the environment and our society as a whole. The tree patterns are enclosed within a round shape representing the planet. All of these elements are united around a common or shared purpose – sustainability.
The cargo carrier’s employees are the driving force behind WeQare, a project that encourages cohesion and also provides a sense of fulfilment. All chapters launched throughout the programme are directly linked to everyday activities of the cargo carrier, its daily experience within the industry and its way of rethinking the business model, with sustainability as the main focus.