Lufthansa Cargo has founded ‘heyworld’ – to meet rising e-commerce demand and challenges and offer custom solutions from a single source to meet requirements in the future.
The carrier said ongoing digitization has resulted in new standards with multiple layers, especially in the e-commerce segment, that go beyond the conventional core business of a cargo airline.
As a wholly-owned subsidiary based in Frankfurt, heyworld will focus fully on the needs of the e-commerce industry. Its services, in the form of configurable, transparent and reliable transport solutions, will be especially designed for online retailers, digital marketplaces, online shop operators and forwarders.
“We have clearly identified the new customer requirements and developed an additional transport offering for online retailers,” said Stefan Frankenhauser, head of product & service development at Lufthansa Cargo.
Lufthansa Cargo said heyworld will offer a modular service portfolio characterised by convenient access, fast transport times, a high level of reliability, simple customs clearance, end-to-end shipment tracking and pricing at package level.
It will embed Lufthansa Cargo’s conventional airport-to-airport air cargo services into its transport solutions and integrate optional services, such as first- and last-mile transfers and handling add-ons.
“By establishing heyworld, we are creating a simple and reliable transport solution for the e-commerce sector,” said Peter Gerber, chief executive officer and chairman of the executive board of Lufthansa Cargo.
“With our dynamic team of experienced logisticians and retail experts, we will be able to create the best transport solutions for cross-border online trade,” said Timo Schamber, managing director of heyworld.