SPRING 2012

Issue date 1 April 2012
issue number 2

It has been a challenging few months, and it seems likely that the global air freight market overall will remain flat at best in 2012. Compared with the strong first half of 2011, year-on-year figures are likely to show some significant declines this year, although those comparisons will improve in the second half of the year, and there are no signs of volumes dropping off a cliff the way they did in late 2008 and early 2009.

Air freight has become used to seasonal peaks and troughs, and most people will have learned further lessons from the 2008-2009 decline, in ways to build operational flexibility to manage slower periods. Or if not, they should have done… Managing volatility has become a key competitive tool, or survival tool.