Spring 2023

Continuing the momentum in 2023

Roger Samways

Further elevating performance levels this year means finding ways to better leverage technology, using the agile approach developed in the pandemic to build new solutions for customers, and introducing enhancements to current offerings, says Roger Samways, VP commercial at American Airlines Cargo

2022 was a really important year for us at American Airlines Cargo, illustrated by the fact that we produced 43% more revenue than in 2019 while operating with 21% less cargo capacity. Not only was this the second best year in our history, but we also continued to make great progress in terms of leveraging our new technology platform as we continue along our modernization journey.
This helped to enable us to further improve our customer experience by re-defining processes for team members and customers, increasing shipment visibility through enhanced scanning, and making increased use of technology – including AI and Robotics Process Automation – to help speed up and improve decision-making while our teams focus on more strategic work. Together with the efforts of our fantastic team, these capabilities, are helping us to deliver industry-leading operational performance, something that we are looking to build on further in 2023.
Our focus on technology is enabling us to further grow in the digital space. In 2022, we launched our network on two industry-leading distribution platforms: WebCargo and cargo.one. These partnerships allow us to expand our reach and also offer our customers more options when booking with us. We expect to grow our offerings in this space this year.
In 2023, we’re going to build on the momentum we’ve brought with us into this new year, keeping our customers’ needs central in all of our thinking as we look to further elevate performance levels. In practice, this means finding ways to better leverage our technology, using the agile approach we developed in the pandemic to build new solutions for our customers, and introducing enhancements to current offerings, like our temperature-controlled product, where we see continued growth and demand in the market.
The air cargo environment is certainly changing as we move into 2023, and this is reflected in changes in the supply and demand balance. However, we also see great opportunities as we continue to align our network capacity to heavily support long-haul international routes, supported by continued strong passenger demand. This growth in international capacity, particularly on Transatlantic and into Latin America, is going to help us to create more solutions for our customers.

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