Finnair Cargo signs up to digital booking platform

posted on 12th March 2019 by Justin Burns
Finnair Cargo signs up to digital booking platform

Helsinki-bsaed Finnair Cargo has boosted its digitalization efforts and has announced it is partnering up with digital booking platform

In doing so, the airline said it empowers freight forwarders to digitally book spot market capacities at live prices and with direct booking confirmation.

The new distribution channel enables Finnair Cargo to provide digital booking capabilities to the ever-growing demand of their customers for easier real-time bookings, while at the same time improving its operational efficiency and maximizing utilization of capacity globally.

The Helsinki-based belly carrier said the digital booking platform will be available on the platform starting from May 2019.

Finnair Cargo head of global sales, Fredrik Wildtgrube (pictured left) said: “Digital connectivity is the missing link to guarantee end-to-end speed, quality and continuous improvement in the industry. We are happy to now offer our customers a fully digital first-class booking experience with

“Making our offers available digitally through is a forward-thinking move and will benefit both our customers and Finnair Cargo now and in the long-term.”

Finnair Cargo customers, such as Hellmann Worldwide Logistics said they welcome the partnership that facilitates the booking of Finnair Cargo capacities seamlessly and within seconds.

Hellmann Worldwide Logistics global head of airfreight, Jan Kleine-Lasthues said: “We are very pleased to see Finnair Cargo joining the platform, underscoring its image as a customer oriented and forward-thinking cargo carrier.

“We compliment the decision to join the multi-carrier platform in an effort to decrease complexity for customers, rather than to focus on a proprietary channel.” managing director, Moritz Claussen added: “While some players in the industry still lament about digitalization, Finnair Cargo joins leading cargo carriers in the pursuit to actively drive the industry’s digital development, to the benefit of their customers and to further strengthening their position in the market.

“With the partnership, becomes even more attractive for forwarders, adding more destinations in North America and Asia – and a platform no airline should want to be missed on.”