The smooth and reliable connection between the source and the final destination is possible because of the partnership between Ethiopian Airlines and the African Electronic Trade Group. This partnership joins the pre-existing continental partnership between Ethiopian Airlines and DHL that has strengthened the multimodal logistics systems established by Ethiopian at its hub in Addis Ababa.
Commissioner General of the Eswatini Revenue Authority remarked, “Tremendous opportunities exist digitally enabled cross border trade through the implementation of ASYCUDA World, Customs to Customs Data Exchange, Coordinated Border Management, Single Windows and other similar mechanisms pursued under the Regional Economic Communities, which need to be the norm rather than the exception in Africa. The African Continental Free Trade Area brings momentum behind our commitment for enhanced ease of doing business that we are addressing in partnership with the business community, the
Ministry of Commerce, Industry and Trade and all members of the National Trade Facilitation Committee”.
So far, the fragile goods have passed through Eswatini, South Africa and Ethiopia- countries that have signed and ratified the AfCFTA Agreement.
Mr. Tewolde GebreMariam, Group CEO Ethiopian airlines said, “The link between an integrated African marketplace, free movement of persons and the single air market in Africa cannot be underestimated as it serves as a catalyst for unlocking immense opportunities in Africa for the benefit of Africans and all stakeholders. I would like to commend the African Union leaders for their strategic focus on the legal instruments that will make it easier for Africans to travel across the continent peacefully and do business with each other. I believe that the partnership with The African Electronic Trade Group and DHL is crucial, as Ethiopian is a key player in African cargo and passenger transportation. While fighting the COVID-19 pandemic, we need to work to boost intra African trade to pave the way for a brighter future.”
The African Electronic Trade Group Southern Africa office is the origin of the cargo comprising of small fragile trophies destined to several African countries. The items are handmade by artisans in the Kingdom of Eswatini from recycled glass and converted into items of beauty. This is to mark the start of trading of the African Continental Free Trade Area and the operation of the African E-Commerce Platform named “Sokokuu (www.sokokuu.africa)’’ which means big market, central market and unity in Kiswahili. The items produced in Eswatini and transported to various destinations across the continent symbolize that Africa is ready to exchange goods originating in this marketplace from the first day of trading.