Emirates helps boost business for Australian cinema and home theatre firm

posted on 19th June 2019 by Justin Burns

Emirates SkyCargo has helped created global growth opportunities for Krix – a family-owned South Australian business – specialising in cinema and home-theatre speakers.

Partnering with the Dubai-based cargo carrier has allowed Krix to gain access to new markets in the Middle East, North Africa and Europe, growing its revenue while putting Australian products on the global stage.

Krix has now supplied sound systems for more than 3,500 cinemas across the world, including over 300 in the Middle East. The South Australian business expects another 200 cinema sound systems to be installed in the Middle East in the next two years.

Before its partnership with Emirates SkyCargo, exports made up 30 per cent of Krix’s revenue. Today, export revenue has increased to approximately half of turnover.

“Being able to access the Emirates SkyCargo’s global network with its hub in Dubai has become an important factor in our growth over the past three to four years. We’ve been able to reach new customers throughout the Middle East, North Africa and Europe while supporting jobs in the Adelaide region,” said Ashley Krix, commercial cinema sales director of Krix.

Krix has exported its products to destinations such as Kuwait, Oman, Egypt, Lebanon, Bahrain, Saudi Arabia, Belfast and Oslo.

“Emirates SkyCargo has a proud history of enabling Australian businesses like Krix to continue to compete in today’s connected world.

“With one of the youngest and most efficient aircraft fleets and specialised air transportation services for industry verticals such as pharmaceuticals, perishables and automotive, Emirates SkyCargo has helped many Australian businesses reach out to existing customers across borders and also develop new markets for their products.

“We’re committed to offering our customers a superior service and Australian products are known for their quality around the world which is what makes this such a winning partnership,” said Jason Brown, Adelaide cargo manager for Emirates SkyCargo.

Emirates SkyCargo is an important facilitator of Australian exports. In 2017-18, the air cargo carrier transported close to 50,000 tonnes of exports from Australia including perishables such as meat, seafood, fruits and vegetables as well as pharmaceuticals. Over the last five years, the carrier has moved more than a quarter million tonnes of exports from the country.