DHL extends its partnership with Formula 1

posted on 16th March 2018 by Jordan Newton
DHL extends its partnership with Formula 1

DHL has extended its logistics partnership with Formula 1 – a motorsport it has helped run smoothly for more than 35 years.

Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in Melbourne on 23-25 March and runs for 21 weekends over a nine-month period.

DHL remains the ‘Official Logistics Partner’ and becomes the first official partner of the F1 eSports Series. Other joint initiatives are also planned, including fan festivals in core and growth markets of Formula 1, as well as new digital formats.

Furthermore, DHL will continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award, two prizes for exceptional performances by racing drivers and teams.

Deutsche Post DHL Group head of corporate brand marketing, Arjan Sissing said: “As logistics partner, DHL is in charge of the complex shipping of Formula 1 vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach.

“As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula 1 on its digital journey and to actively contribute to the expansion and emotionalisation of the product range for fans.”

At the same time, DHL Global Forwarding has announced the acquisition of DOT (Delivered On Time). The UK-based company has more than 80 years of experience as a full-range provider of logistics solutions, specialising in motor sports, TV and broadcasting as well as international events.

DHL Forwarding, Freight president and global head of motorsport, Thomas Nieszner said: “The acquisition of DOT provides growth and produces a series of synergy effects, for example, in our range of services for Formula 1 and Formula E.”

With this acquisition, he added DHL is complementing its comprehensive service portfolio and further expanding its leading position in motor-sports logistics.