Delta says digital innovation continues to improve customer experience

posted on 25th February 2019 by Justin Burns
Delta says digital innovation continues to improve customer experience

Since the re-launch of – the airline said there has been a significant shift from traditional booking channels to digital platforms.

With a 15 percentage point increase in global online bookings compared to 2017, the website is now Delta Cargo’s number one global booking channel compared to other Delta booking channels.

The website’s improved customer experience and functionality allows for shipments to be booked, managed, tracked, or checked-in from any device. There has been a substantial increase in the use of e-AWBs, shipment track-and-trace visits, and online portal registrations.

“Our customers have welcomed the improved functionality of the website with the online booking volumes and registered user site visits reflecting that,” said Delta Cargo’s managing sirector commercial, Lindsey Jalil. “We are focused on continuing to invest in technology and innovating the shipping process, making it easier to do business with Delta.”

This year, additional functionality will be added with enhanced tracking to include real-time visibility if a shipment is within one of the Bluetooth equipped Unit Load Devices (ULD), as well as live text (SMS) notifications for booking changes and tracking notifications.

In addition, a dangerous goods enhancement will be launched so customers can have their shipments, at the piece level, checked against aircraft limits, station capabilities and Delta policies during the booking process.