CSafe Global Launches New Brand Identity to Align with a Streamlined Product Portfolio

posted on 22nd July 2020 by Eddie Saunders
CSafe Global Launches New Brand Identity to Align with a Streamlined Product Portfolio

CSafe Global, the innovation leader in temperature-controlled container solutions for the transport of life-enhancing pharmaceuticals, announces a new brand identity and streamlined product portfolio centered on providing consistency, quality and innovation for the pharmaceutical industry and the patients it serves.    

CSafe was founded more than 40 years ago with a focus on improving the lives of those in underdeveloped regions. The company has consistently grown and evolved in that time to become a leader in the cold chain packaging industry. Always innovating, CSafe is the only provider with a robust portfolio of both active and passive temperature-controlled solutions.

“We have the best products available in this industry,” said CEO, Patrick Schafer. “We have invested heavily in our portfolio to ensure every product meets or exceeds customer and regulatory expectations. It is equally important for our brand to reflect those investments as well as our commitment to our customers and our company’s mission ‘to provide peace of mind by offering best-in-class temperature management solutions for the delivery of life-enhancing products.’”

As part of this brand update, CSafe consolidated its portfolio into three distinct product lines: 

  • CSafe Air Cargo solutions include containers designed for air transport including the CSafe RKN and RAP.
  • CSafe Parcel solutions incorporate all packaging used to ship and hand carry pharmaceuticals as well as military grade mobile refrigeration and/or freezing. This product line includes all products formerly branded as AcuTemp and Kalibox.
  • CSafe Cell & Gene packaging designed specifically for the cell and gene market with integrated telemetry and dedicated consulting services to mitigate real-world risks associated with the commercialization process.

Those who follow CSafe on social media will have noticed a new look and new focus in the company’s messaging in the last several months. “Whether our customer is a pharmaceutical company, a freight forwarder or an airline, the ultimate customer for all of us is the patient and we want our brand to reflect that,” Schafer noted. “The visual changes we’ve made combined with our singular, focused message – Temperature assured. Life enhanced. – illustrates the clear connection between our products and our mission.”

The recent launch of an entirely new website in June was the final element in the branding update. In addition to a new look and structure, CSafe’s website now offers new functionality as well. Customers can register for access to the customer portal where they can manage all Air Cargo leases online, access reports on-demand and more. Customers can also enroll their teams in comprehensive web-based operations training on CSafe’s EQUiP platform directly from the website.

CSafe is growing and innovating every day – and that’s nothing new. The company was the first to have an air cargo container approved by the Federal Aviation Administration (FAA) and the first to launch a parcel re-test and re-use program. In the last 18 months, CSafe integrated the industry’s first artificial intelligence platform to forecast container needs and launched a comprehensive cell and gene therapy solution. “We will also be the first to launch real-time track and trace technology. And we have more on the horizon,” Schafer confirmed. “We hope the changes we’ve made in the last year will help us better communicate with our customers and partners and create a better overall experience for everyone who interacts with CSafe.”