Challenge Group: Scaling up Hong Kong-Liège e-commerce services

posted on 24th October 2023 by Eddie Saunders
Challenge Group: Scaling up Hong Kong-Liège e-commerce services

When it comes to e-commerce, speed is the key. And while most e-commerce buyers will not think twice about how their shipment gets to their front door within just a few days from the moment of purchase, Challenge Group has meticulously considered every aspect of the supply chain.

It knows that an average 48-hour delivery promise requires a daily uplift from and to main e-commerce gateways, coupled with a range of dedicated ancillary services incorporating fast customs clearance and well-thought-out middle-mile delivery solutions to the respective domestic distribution centers.

One of the world’s main e-commerce gateways is Hong Kong. Over in the center of the golden triangle of Europe, lies Liège Airport, also specialized in e-commerce and home to Challenge Group’s main hub.

Daily Challenge Airlines flights link the two, providing a swift and smooth feed into a dense European logistics network, managed by Challenge Group as a single point of contact for its customers.

“With the injection of the B767 freighter into our fleet, we have greater capacity and flexibility to meet the growing e-commerce demand out of Hong Kong,” illustrates Or Zak, CCO of Challenge Group.

“We recently increased our frequencies and will soon offer a daily service, deploying a combined B747 and B767 capacity, to best support our regular customers in meeting their new delivery commitments.

“This means that items can be shipped on their day of purchase or at the latest, the following day. Our customers want a trustworthy, reliable partner.

“For Challenge Group, operating and upholding a regular flight schedule is just part of our value proposition.

“We are committed to delivering unparalleled quality and efficiency at every step of the e-commerce supply chain, and that is why we also offer a comprehensive range of ancillary services at our Liège hub.”