Brexit friction should spark new ideas for retail exports

posted on 26th January 2021 by Parveen Raja
Brexit friction should spark new ideas for retail exports

By Tommy Kelly, cityam.com

Many retailers received a welcome boost during the Covid-19 crisis with a rise in online orders from international markets, but with exports to EU member states facing teething problems in the form of higher costs and processing delays, now’s the time for retailers to broaden their reach and tap into new markets further afield.

Research carried out by Coresight Research, in partnership with eShopWorld, suggests brands and retailers that want to convert consumer demand into sales, build shopper loyalty and drive repeat sales need to provide a ‘domestic-equivalent’ ecommerce experience for their cross–border shoppers.

As things stand, that may mean Indonesia rather than Italy and Singapore rather than Spain.