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Birth of a new airfreight wholesaler

“We are a full service cargo wholesale company.For modern airfreight operators of all sizes, Wholesale by Vels complements and supports today’s digital systems and front ends, with the equally important practical knowledge of which routes and carriers work best, and how you can still achieve viable buying rates that win business and leave room for profit.”

Vels believes his company’s main appeal will initially be for freight agents who do not hold IATA accreditation, and for overseas-based forwarders who have no operation in Amsterdam. “But consolidation will also play an important role, providing a cost advantage and space for those who may be unable to access these in their own right.”

Wholesale by Vels is also providing bespoke solutions for customers with larger volumes that cannot easily be accommodated due to currently restricted linehaul capacity: “We had operated three full charters out of China, even before we received our IATA accreditation,” he adds.

Vels is already thinking beyond Amsterdam for the future of his new business: “I am currently working on a few projects that must remain confidential for now, but I admit I am very keen to expand wherever it makes sense. It would not surprise me if the Wholesale by Vels brand soon goes beyond The Netherlands –perhaps as part of a joint venture, or possibly through franchising,” he continues.

“We are off to a flying start, and the warm reception we have had from the market is a strong endorsement of our concept. Customers clearly like options and honesty, and that’s exactly what we are offering.”

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