The initial focus of Wholesale by Vels is on outbound services to Asia Pacific, Latin America and the USA, and inbound capacity from Asia and the USA. Despite the shortage of cargo space on many key routes, Vels is confident that his company can provide attractive solutions for those with air cargo to move: “Even in this digital age, it is very much a matter of contacts, reputation and trust – and we have all three.
“But for me, it is also very important to show the true buying rates to our customers. We agree on terms and conditions as well a pre-set profit margin, and this provides total transparency to the customer.”
Vels is a well-known figure on the Dutch airfreight circuit, having spent over 20 years in key positions with forwarders, cargo handlers, aviation truckers and a major wholesaler. He continues: “The future of air cargo is clearly digital, but we have a new generation of companies and staff whose strong digital competence and capabilities are not matched by practical knowledge and experience. To be successful, you need both.
