Unit load device (ULD) outsourcing company Jettainer launched its three-day Think-A-Thon at the start of Air Cargo China which is taking place this week from 16 to 18 May in Shanghai.
Together with 25 logistics students from Tongji University, the Lufthansa Group subsidiary firm is going about a thinking marathon. The aim is to search directly on the international industry platform for new approaches for the application of blockchain technology in global supply chains.
The Think-A-Thon was initiated by Jettainer in cooperation with the transport logistic cluster of Messe München and the PR agency Medienbüro am Reichstag. The students will work on various questions in five groups and develop and elaborate ideas directly at the fair in exchange with various exhibitors. The results will be pitched to the trade audience on the last day of the fair.
Jettainer managing director, Carsten Hernig said: “Blockchain technology is predestined to optimise processes along the supply chain. We are still at the beginning, but it is already extremely exciting. We hope that the cooperation with the students will give us a fresh look and many creative ideas that will help us to develop concrete applications.”
Jettainer says it sees itself as a driver of digitalization and innovations in the field of cargo handling. For example, the company has already developed a Big Data-based decision support system, a technology that learns independently and thus helps to increase the efficiency of ULD management. The ‘ULD Black Box’, which turns air freight containers into ‘smart UILDs’, will also be presented at the trade fair in China.