Supply chain specialist Tigers says it is now fulfiling portable cooker retailer Cobb’s e-commerce requirements in Hong Kong through its online marketplace – the Tigers eShop.
Tigers handles Cobb’s B2C distribution from its e-commerce fulfilment centre in Hong Kong, one of 16 in the region, pioneering a new business model for the retailer.
Tigers, which first opened eShops in China and Malaysia in 2017, has just launched two more in Germany and the UK, and is planning to open more across its global network of offices, which includes Australia, India, Myanmar, South Africa, Switzerland, the Netherlands, and the USA.
Tigers chief executive officer and managing director, Andrew Jillings said: “The Tigers eShop, our online trading platform, is a new concept for Cobb which allows the company to sell directly to the consumer instead of following the traditional routes.”
He added: “The outdoor industry is a major contributor to the e-commerce boom in Asia, and we are happy to further strengthen the vertical by bringing Cobb to the region.
“We currently handle Cobb’s storage and fulfilment, in addition to processing returns for the region, and aim to develop the brand throughout our global network.”
Hong Kong headquartered Tigers works with a number of outdoor and active lifestyle brands globally, with Cobb being its latest addition to its eShop.
“Every business knows that to stay relevant you have to incorporate technology into your day to day activities, hence the reason of going directly onto an e-commerce platform,” said Cobb International (PTY) Ltd general manager, Johan Coetzee.
“The opportunity is there to directly market and sell to the outdoor enthusiast who loves to cook anything, anywhere, anytime,” he added.